Traffic of mobile data usage increased rapidly during the flood crisis, especially in affected provinces.
Mobile networks proved to be a vital communication channel for people to reach each other, seek assistance and to single out emergency cases over voice and data network instantly. In addition, people used the mobile medium to connect with social networks for keeping in touch, sharing flood information and about their own situation.
All three private mobile operators revealed that during the flood crisis , traffic of mobile data usage rose sharply.
Advanced Info Service (AIS) vice president for value-added service, Pratthana Leelapanang, said that overall mobile traffic of both voice and data on the AIS network at the peak of the flood crisis in several provinces during the third week of October was 70 per cent higher than in the previous week. The increased mobile data traffic was in the flood-hit provinces of Ayutthaya, Pathum Thani, Nonthaburi, and Lop Buri. Overall mobile traffic, including voice and data, increased by 2-3 per cent.